WHY A LOGO IS IMPORTANT FOR YOUR BRAND

WHY A LOGO IS IMPORTANT FOR YOUR BRAND

A strong logo is the beginning of your company’s branding
and conveys your business’s vision.

More than ever, companies find themselves racing against consumers’ shortened attention spans. As a result, they have turned their focus to creating newer, more memorable logos. No company can spend an unlimited amount of time convincing potential customers that their products are great. A logo, on the other hand, can quickly grab viewers’ attention and communicate a company’s core values uniquely. More and more, consumers are judging businesses by their appearance as much as by what they do.

With this new marketing model, businesses of all sizes must spend more resources creating original ideas. Major businesses will shell out millions on a logo designer to craft their perfect image, but most small companies don’t have endless amounts to spend. By comprehending how each aspect of a logo contributes to your success, you can stay one step ahead of the competition.

These are the reasons why your logo design is vital to your company’s brand:


“Most viewers take less than three seconds to scan
full web-page and form their first impressions.
The next thing they look for?  A company’s logo.”


A LOGO MAKES A GREAT FIRST IMPRESSION

A logo is a company’s first introduction to consumers. While this is not the only factor consumers consider when shopping, a logo can be an appealing invitation to learn more. Well-designed logos tell customers about a company with colors, shapes, and different fonts. Moreover, a visually striking image can intrigue customers, leaving them curious about the company behind a bold design.

A LOGO CAN BECOME ICONIC AND MEMORABLE

The most well-known companies in the world all share one thing in common – an instantly recognizable logo. Whether it’s Apple’s iconic fruit, or Nike’s unmistakable swoop, logos can become synonymous with the brand they represent. It also works the same way around. A company with poor design and branding can become associated with their worst efforts, making it hard to shake the negative image. Strong logo design can help guarantee your company is always remembered in the best way possible.

A LOGO IS A BASIS FOR STRONG BRANDING EFFORTS

Logo design is only a part of a company’s overall branding. However, companies usually begin with this step to determine company colors, tone, fonts, and overall brand feeling. When crafting your company’s new logo, guarantee that it can be the foundation of a long-term branding campaign with excellent design and forward thinking.

LOGOS COMMUNICATE YOUR COMPANY’S VALUES

For some, logos are simply pretty images with nice colors. However, the psychology behind logo design goes much deeper. A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and more) with decisions that can be as simple as choosing the right colors or the angle of the font.

YOUR COMPANY LOGO WILL DEFINE THE BRAND IMAGE

In the end, a logo is always the first association customers make with a company’s brand. Ignoring the design aspect to cut corners, save money, and shorten the design time frame can have more expensive consequences down the line. On the other hand, a memorable logo can serve as a springboard for a new brand strategy and can redefine a company’s image to consumers.

This post was originally published on Tailorbrands.

IMPORTANCE OF BUSINESS WEBSITE ON INTERNET

IMPORTANCE OF BUSINESS WEBSITE ON INTERNET

Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the centre of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs.

Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertaining the idea of leaving the comfort of their own home. Websites usually provide a map and directions to company`s shops or offices, for visitors to less likely have trouble finding your location. Another important reason why having a website to represent your business is to give you credibility.

By building a website, you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of- mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be.

One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can`t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.

need-a-website

need-a-website

 

Websites are also available and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company`s business hours.

A website with an online shop can provide a dramatic boost in sales. Before the internet era, people spend so much time wandering aimlessly in malls looking for stores that are available to shop in. Websites provide a solution to this problem, bringing the shops to you, in the comfort of your own home and lets you shop for the products you’re looking for.

Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase. Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in.

website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don`t have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.

The bottom line is, it is imperative for every business to have a website. The more professional your website is, the more advantages you can gain.

ATLIVE Tech Lab is always here to help you, please fill the form and be calm, we will help you to build your own business website within your budget and very quick.